Do you need a logo for your website or for someone else's and want to make one yourself? Are you interested in graphic design and want to learn how to create logos? What is the exact and step-by-step process to create a logo from scratch?
One of the biggest mistakes people make is thinking that graphic design is something simple. In the end, what they see is a few colors, some "cool" fonts, and some graphics together. But ... did you know that the logo is an essential part of any visual identity?
Three things are required to create a logo:
- Critical thinking.
- Creativity
- A methodological plan.
Today, you can find free 100 % logo design software. These tools work as wizards that help you create free logos for companies. Making impressive, unique and adaptable logos that are capable of projecting all the value and potential that your brand and your products / services bring to users is now very simple. But if you dream of create a logo worth remembering from scratch, just keep reading to easily find out how you can do it.
Think about what your brand conveys
They say that your brand is what people say about it when you are not in front of it.
At this point you will have to focus on generating knowledge, opportunities to be followed, increase your credibility and, especially, gain trust.
For this you will have to align the values of your organization with the creative process of your logo. A memorable logo has a unique and special design and is directly associated with the way of being and acting of your company.
Get inspired
There is no logo without inspiration. You can look for examples on the Internet, motivate yourself with designs from other websites or visit galleries on the net. In any case, feeling happiness and enthusiasm is the secret key that you will need yes or yes to maximize your idea.
Watch videos on the Internet
YouTube is an inexhaustible source of tutorials and digital courses where they teach from the most basic principles, to the most professional, in entertaining classes in video format. Video lessons have become one of the favorite resources to learn any branch of graphic design, how to create spectacular logos in a very short time.
A logo is unique and conveys an intended message. A professional logo reflects the identity of the brand. To do it well, it must be simple to understand, memorable, long-lasting, versatile, and appropriate.
Create your logo
Each designer decides their own approach and it is almost never linear. However, almost all branding processes follow steps that consist of:
Briefing
Ask yourself some basic questions before you start:
- What is the name of your company?
- Do you have a catchphrase that can be used as part of your logo?
- What type of product / service do you offer?
- How many years has your company been in business?
- How many employees work in the company?
- Who are your competitors?
- What sets you apart from the competition?
- Is there a unique story behind the business?
- Is there an inspiring image associated with your business?
- Where do you see your business in 4 years?
- What does your target audience care?
Research and study
Go deeper into your knowledge of the sector. Get involved in your client's feelings and learn as much as you can about today's most direct competition.
Conceptualization
Start outlining what the initial design of your logo will be. It is about combining the research with the peculiarities of your company.
Reflection
The idea begins to mature with different versions before moving on to the final design.
Presentation and selection
Stick with two or three models and reflect on which one is best suited to the web. You can also ask your colleagues and friends for opinions, and keep making changes until the design is complete.
Keep learning
If you follow the most innovative designs closely, you will be much closer to becoming a successful designer yourself. You will gain new perspectives and develop new processes that, in a short time, will help you create spectacular logos.
More information about logos: Logosea - online logo maker
